It’s simple, stirs up curiosity, and is engaging.Īre you feeling it? Don’t you want to click on this immediately to know what Novel you are? The top content piece, “What Novel Are You? Quiz”, is a great example of a good headline. In previous reviews, we’ve spoken about how important it is for content to spark emotion and prompt people to engage with it.Īnd the number 1 priority to creating engaging content is creating a killer headline. Let’s have a look at their top performing content pieces. That’s a substantial amount of posts.īut more interestingly, all of these posts are targeting specific subjects, from writing tips to workplace behaviour. Grammarly wants to keep users focused on the main topic of the blog: the content. It’s still not very flashy, but it’s higher on the page and above the fold, which surely will lead to more conversions. I was just saying that they should change the CTA button at the bottom of the page to make it more visible, and that’s exactly what they’ve done. Clicking this button will directly ask you if you want to add the plugin to your browser. In the top right corner of the home page, Grammarly has added a new CTA “Get Grammarly”. UPDATE: While I was writing this article, something on the home page changed. There is no newsletter signup option and the CTA button at the bottom of the page is barely visible. The blog home page is fairly simple and could do with a few improvements. Let’s start by having a look at the platform that displays this content: the blog. Grammarly’s Content Marketing strategy is on another level.
So let’s begin with their analysis and start with the core of their online success: their Content Marketing strategy. Grammarly assists by minimising the risk of grammar issues making it an extremely valuable piece of software.Īs a teaser, I’ll just tell you that the website ranks for 250k keywords on the US market (32k in Australia), with over 19k of those ranking in position 1-3. Not many people or potential clients would take you seriously. Imagine if you were to start a consulting business, but your grammar skills were not up to par. Grammarly makes it easy for all businesses to sound and look professional. We have been very impressed whilst building this case study, and you will quickly understand why. Grammarly is an underground monster who has silently been building an online empire. They’re not mutually exclusive and Grammarly is just more convenient when working online.īut my question is: why haven’t we heard about them before? People across the web are debating whether the spell check is better between Word or Grammarly. Nor does it use machine learning and AI to improve it’s understanding of the English language.
#GRAMMARLY AD INSTALL#
But Word doesn’t have a plugin to install directly to your browser, checking emails or social media posts. What about it? We have Microsoft Word for that, don’t we? Grammarly is an online spelling and grammar checking tool.
#GRAMMARLY AD SERIES#
We’ll go through EXACTLY how they built their business to this point with no venture capital and then how they used this solid base to go onto to raise one of the biggest Series A Funding rounds in history… Instead, like a stealth fighter plane…this underground growth behemoth had to be scrappy…and has used world-class digital marketing to DOMINATE its space, in almost every channel imaginable.
However, this start up didn’t raise any venture capital for its first 8 years of existence and has been quietly building it’s proofreading subscription service to 6.9 millions daily users, without VC’s making it rain on them with funding. Grammarly ticks all of the boxes for a VC to get all hot and bothered, clambering to sign yet another term sheet. VC’s are extremely trigger happy when it comes to backing highly-scalable SaaS startups (Software As A Service) and that’s exactly what today’s case study is, enter Grammarly.
Still VC money flows like Niagara Falls…. “This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″… So much so, that recent years have everyone saying “we’re in another bubble”… Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter. is the drug that flows through the veins of most Silicon Valley’startup’s…Īs fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…
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